Making skincare products from seaweed


When Matthew and I were beginning to look at starting Macro Oceans, one of the things that got me interested in the opportunity was the mystery of it: if seaweed is so chemically rich and so easy to grow, why isn't it used for more things?

As we dug deeper into this question, I became convinced that there aren't fundamental reasons why seaweed can't be used for more things; instead, someone had to come along and make it happen.

While there have been many setbacks, false starts, and complexities over the past three years, I haven't seen anything that has changed my mind about this. Seaweed does have natural assets and it should be used for more things.

Today we announced the launch of our first product, Hydrating Marine Polysaccharides, which is our first contribution making this happen.

Hydrating Marine Polysaccharides is a bio active cosmetic ingredient, which means it's the thing that makes a skincare or haircare product make your skin feel better or hair look better. It has proven hydrating properties and a true clean beauty profile: zero waste, fully traceable to the farm in Alaska where it was grown. I'm excited to build on this in 2024!

Some personal reflections