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Where trust comes from

2023-07-21

I found this video to be a helpful distillation of concepts I'd heard before with a couple things that were new to me.

I'd known that trust is a combination of credibility, reliability, intimacy, and self interest, but I hadn't heard the sub components before:

Credibility

  • The words we use
  • The skills / credentials we bring
  • How other people experience our expertise

Reliability

  • Actions we take
  • Our predictability
  • Will others find us dependable

Intimacy

  • Empathy
  • Discretion

Self interest (destroys trust)

  • Do you seem to be prioritizing yourself over the group / others