Where trust comes from

I found this video to be a helpful distillation of concepts I'd heard before with a couple things that were new to me.

I'd known that trust is a combination of credibility, reliability, intimacy, and self interest, but I hadn't heard the sub components before:

Credibility

• The words we use
• The skills / credentials we bring
• How other people experience our expertise

Reliability

• Actions we take
• Our predictability
• Will others find us dependable

Intimacy

• Empathy
• Discretion

Self interest (destroys trust)

• Do you seem to be prioritizing yourself over the group / others

2023-07-21